Vantage
A whole coaching practice, in view
Year
2026
Role
UX, Frontend, 0 -> 1 prototype
Tools
Figma, HTML/CSS, React
Client
Indian Manufacturing Academy
An AI-powered coaching platform that gives executive coaches a complete lifecycle tool and gives the organizations funding those coaches a meaningful view of progress, without ever compromising what stays private.
Background
Fragmented work makes connection difficult
Executive coaches manage complex, high-stakes engagements across multiple clients yet most rely on disconnected notes, generic CRMs, and improvised spreadsheets. Organizations invest in coaching programs without meaningful visibility into outcomes. A coach can have notes in one app, scheduling in another and feedback in a spreadsheet. The administrative cost matters, but the larger risk is losing the thread between sessions: who is moving, who is drifting, and what needs attention now?
Vantage was designed to solve both sides of this at once. For the coachee, it creates a single, intelligent space where sessions, reflections, goals, and actions live together and where an AI layer can surface patterns, connections, and questions that a human coach might miss between meetings. For the sponsor, the organization or manager investing in the program, it provides a meaningful view of engagement and growth without ever compromising what the coachee shares in their private space.
Vantage was designed to solve both sides of this at once. For the coachee, it creates a single, intelligent space where sessions, reflections, goals, and actions live together and where an AI layer can surface patterns, connections, and questions that a human coach might miss between meetings. For the sponsor, the organization or manager investing in the program, it provides a meaningful view of engagement and growth without ever compromising what the coachee shares in their private space.
Research
“The dashboard should answer what needs my attention before it asks me to do anything.”
01
Progress is trapped in prose.
Percentages and notes do not reveal cohort shape or outliers at a glance.I spoke with executives who had been through coaching programs and with program coordinators who managed them.
Percentages and notes do not reveal cohort shape or outliers at a glance.I spoke with executives who had been through coaching programs and with program coordinators who managed them.
02
Workflow context is scattered.
Intake, sessions, feedback and follow-up feel like separate products.
Intake, sessions, feedback and follow-up feel like separate products.
03
Coachees lack a shared view.
Momentum becomes something the coach tracks, rather than something both people can see.
Momentum becomes something the coach tracks, rather than something both people can see.
The Core
Success Criteria
Read overall practice health in seconds.
Existing tools cover parts of the journey like scheduling, invoicing, notes but none cover the full engagement arc from sponsor briefing to closure report.
Move from signal to action in one click.
Coaches do all the synthesis themselves, reading data, identifying patterns, writing debrief narratives. This is exactly where AI insights add value.
Style Guide
Final Design
Designing the operating surface.
Early designs surfaced AI suggestions inline during a session. Testing showed this felt intrusive and coaches didn't want an AI interrupting. I moved the AI layer to a separate post-session mode, activated by choice. This meant giving up the more impressive demo to build the more useful thing.
The information boundary between the coachee and sponsor surfaces is the other core design decision and it's not a privacy feature pasted on. It's the organizing principle the whole product is built around. Sponsors see position in the journey. They never see session content. That boundary is what makes both sides trust the system.
The information boundary between the coachee and sponsor surfaces is the other core design decision and it's not a privacy feature pasted on. It's the organizing principle the whole product is built around. Sponsors see position in the journey. They never see session content. That boundary is what makes both sides trust the system.
A progress map with a point of view.
A standard roster makes every client look equivalent. The bubble map makes position, momentum and risk visible together while staying actionable.
Position: Horizontal placement represents programme completion.
Ring: Arc length repeats progress in a second visual channel.
Status: Colour distinguishes on-track, at-risk, stalled and new.
Ring: Arc length repeats progress in a second visual channel.
Status: Colour distinguishes on-track, at-risk, stalled and new.
Onboarding that stays useful.
Instead of a blocking first-run wizard, the nudge panel remains part of the dashboard and shifts from orientation to ongoing guidance.
Same relationship. Different horizon.
The coach needs portfolio awareness while the coachee needs focus and encouragement. The role switch changes both navigation and content density.
