An AI-powered coaching platform that gives executive coaches a complete lifecycle tool and gives the organizations funding those coaches a meaningful view of progress, without ever compromising what stays private.
Background
The problem executive coaches were quietly dealing with
Executive coaches manage complex, high-stakes engagements across multiple clients yet most rely on disconnected notes, generic CRMs, and improvised spreadsheets. Organizations invest in coaching programs without meaningful visibility into outcomes. Coaches and coachees meet in private, take notes in separate systems, and hope the insights survive the week between sessions.
Vantage was designed to solve both sides of this at once. For the coachee, it creates a single, intelligent space where sessions, reflections, goals, and actions live together and where an AI layer can surface patterns, connections, and questions that a human coach might miss between meetings. For the sponsor, the organization or manager investing in the program, it provides a meaningful view of engagement and growth without ever compromising what the coachee shares in their private space.
2
Distinct user types, each with fundamentally different needs and information access.
5
Product modules spanning the full coaching lifecycle.
40+
Screens across both surfaces with a shared component library.
Research
The tools that exist for professional development were built for admins, not for growth.
I spoke with executives who had been through coaching programs and with program coordinators who managed them.
Two findings changed the direction of the product.
Finding 1 Continuity, not promptsCoachees didn't need more journaling prompts. The thing falling apart between sessions wasn't motivation but context. What was decided in session three was invisible by session six. This led me to build the session timeline as the spine of the product rather than the dashboard. Every module links back to it.
Finding 2
One honest answerSponsors weren't asking for dashboards. They were asking for a single honest answer: is this person growing? That reframed the sponsor view entirely. Instead of a metrics dashboard, I designed a progress map. A spatial, glanceable view of where each coachee is in their journey, with no access to private session content.
Core Problem
1. No lifecycle tool
Existing tools cover parts of the journey like scheduling, invoicing, notes but none cover the full engagement arc from sponsor briefing to closure report.
2. No AI intelligence layer
Coaches do all the synthesis themselves, reading data, identifying patterns, writing debrief narratives. This is exactly where AI could add value.
3. No methodology ownership
Every experienced coach has a methodology they follow and adapt. Existing tools don't let you encode your methodology.
Section Title Hanken Grotesk · 16px · 600Progress Map
Body Hanken Grotesk · 14px · 400Ananya handed the vendor decision to her PM lead and resisted stepping back in. Reported it felt uncomfortable but the outcome was sound.
Small Muted Hanken Grotesk · 12.5px · 400Bubble size = overall progress · left → right = journey to closure
Key decision
The decision that mattered
Early designs surfaced AI suggestions inline during a session. Testing showed this felt intrusive and coaches didn't want an AI interrupting. I moved the AI layer to a separate post-session mode, activated by choice. This meant giving up the more impressive demo to build the more useful thing.
The information boundary between the coachee and sponsor surfaces is the other core design decision and it's not a privacy feature pasted on. It's the organizing principle the whole product is built around. Sponsors see position in the journey. They never see session content. That boundary is what makes both sides trust the system.
